BERING

About the Brand

 

WHEN A VISION IS BORN FROM AN ADVENTURE

When Danish adventurer and businessman René Kaerskov jumped out of a helicopter into the ice cold of the Arctic, directly over the North Pole in 2008, he had no idea that he was parachuting into a new era. Because at that moment in time, landing safely at the most northerly point of the globe, his heart was conquered by the cool, simple beauty and infinite white expanse of the eternal ice. Overwhelmed by these fascinating impressions, he also captivated his business partners back home in Denmark with his descriptions of the exquisite splendour of the Arctic landscape. During passionate discussions, the vision of a new watch brand slowly took shape. A watch brand which would be as pure, clear and breathtakingly beautiful as the Arctic itself. The idea for BERING was born.

 

WHEN ONE NAME IS RESPONSIBLE FOR WRITING HISTORY

Exactly 280 years ago, the Danish sailor Vitus Bering braced himself for a daring adventure: in 1728 he set sail for an almost unknown area of the Arctic Ocean. On his journey he crossed the straits which would later be named the Bering Strait in his honour. Vitus Bering was the first European to discover Alaska and it is here that one of the four time zones bears his famous name: Bering-Time! Treading new ground, venturing into unknown territory: the Danes Vitus Bering and René Kaerskov link these ideas with the BERING brand. This is the only way in which a vision can become reality. And so the brand BERING is successfully made up of the perfect combination of extraordinarily hard materials and an extremely flat design. WHEN ARCTIC BEAUTY INSPIRES EVERY SECOND Timelessly beautiful and long-lasting, like the eternal ice, BERING blends minimalistic Danish design and optimal material strength in a unique way.

 

Inspired by the beauty of the arctic, the style of the BERING collection is characterised by clear, streamlined forms and pure elegance. High quality materials such as high-tech ceramic and sapphire crystal with their extreme scratch resistance and strength, ensure that time leaves no trace. A brand that redefines time with its love for detail. It’s Bering-Time.